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CASE STUDIES

Little Rookies

 

Dallas Stars Little Rookies
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The Dallas Stars Little Rookies program is a free 4-week hockey trial camp for kids.  All protective equipment is provided for the duration of the program and the jersey is kept as a souvenir.  Since its inception in September 2013, Little Rookies has introduced over 3,000 children to the sport of hockey across North Texas and has put over $90,000 back into the pockets of ice rinks through continuing programs. 

Fitness Stars

 

Dallas Stars Fitness Stars
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Fitness Stars is a 5-10 week hockey program designed to integrate into current physical education curriculum.  Elementary school students complete 5 Fitness Stars challenges to earn their "Stars" and receive a Dallas Stars ticket voucher for completing the program.  Fitness Stars is currently in 307 schools across Dallas/Ft. Worth in year 2 of the program, reaching over 185,000 children.  The grant has already been requested by an additional 100 schools for the 15-16 school year. 

Chilihead

Nation

 

Chili's Grill & Bar Brand Advocacy Case Study

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Chilihead Nation is the place to be if you are a loyal fan of Chili's Grill & Bar's signature dishes and show stopping margaritas. The uniquely branded community encompasses thousands of "Chiliheads" earning exclusive offers, coupons, gift cards and branded apparel and merchandise. In exchange, members socially recommend and endorse Chili's to their friends and family via their social networks and in the real world.

Lady Gaga
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Lady Gaga Brand Advocacy Case Study

 

With the announcement of this Community, thousands of content-hungry Gaga fans, or "Little Monsters" as she has deemed them, flooded to our web and mobile platforms. Campaign tasks surrounded the release of Gaga's breakout third album, Born This Way and her massive Monster Ball Tour. Gaga harnessed the power of Fancorps to request social shares, album reviews, and video comments from her devoted fanbase. With our Rewards and Orders systems, both Management & Label were able to coordinate on desired objectives and incentivize fans to act on their obsession.

Just a sample of my work. To see more or discuss possible work >>

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