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RESUME

Skills

Professional â€‹

info​​
 

 

ENTERPRISING, HARD-WORKING AND TECHNICALLY SKILLED MARKETING PROFESSIONAL known for creative perfectionism in managing marketing and entertainment programs.  Career spans over 10 years of experience in social media marketing, client management, sports advertising and marketing, music industry artist development and has included promotional and experiential event setup from schools to artists with world-wide recognition. Proficient in generally accepted administrative and social programs such as Keynote, Facebook, Twitter, Pinterest, Tumblr, Foursquare, Instagram, IOS mobile apps, MS Office Suite, Google applications, Adobe Photoshop and Microsoft Publisher: Mac and PC literate

PHOTOSHOP

KEYNOTE

SOCIAL NETWORKS

MAC & PC LITERATE

IOS MOBILE APPS

Affiliations

​​Social Media Club of Dallas​​

Dallas Margarita Society

2 Inspire Young Professionals Group

 

Work​

experience​
 

Dallas Stars Hockey Club, DSE
Youth Hockey Development Manager

July 2013 - January 2015

  • Entrepreneurial role overseeing two new programs created to increase the number of children playing hockey in the North Texas area

  • Built the Dallas Stars Little Rookies program and Fitness Stars program from the ground up; from creation to implementation  

  • Secured non-owned ice facilities to run Stars program to increase the overall number of children playing hockey by all calculations

  • Introduced over 3,000 children to hockey through guerilla marketing, social marketing and PR strategies in less than 18 months

  • Generated over $90,000 in rink revenue through the Little Rookies program since inception

  • Introduced Fitness Stars to 28 schools in year 1, negotiating the integration of the program into current physical education curriculum in elementary schools

  • Increased the number of Fitness Stars schools to 307 within 1 school year, reaching over 185,000 children with Stars hockey physical fitness challenges and healthy eating messages

  • Managed budget of over $750,000 over length of role

  • Maintained close client relationships to ensure best rates and visibility were given for programs

  • Responsible for event planning with schools and local community groups, using Stars street squad, to increase awareness and excitement of youth hockey

  • Managed Little Rookies Facebook account and Fitness Stars Twitter account

  • Responsible for Little Rookies and Fitness Stars websites – content creation and management of registrations

 

2010 - present

2010 - present

Marketing Coordinator

January 2013 - July 2013

  • Responsible for working with advertising agency to secure top ad buys in key markets of interest

  • Secured additional advertising opportunities with radio through ticket giveaways and on-air promotions

  • Reported directly to Chief Marketing Officer for special projects which included playoff marketing strategies and corporate partnership ticket opportunities

  • Directly responsible for collecting and compiling all sponsored in-game assets for production team

  • Worked closely with Public Relations to ensure marketing goals were being met through additional media coverage

  • Managed advertising cash/trade budget of over $2M

Fancorps

Manager, Sales & Marketing

​March 2010 - September 2012

  • Discovered new sales leads through research and networking

  • Created full marketing campaigns for new clients that resulted in increased sales and awareness of the brand

  • Managed project managers to implement marketing ideas and campaigns for full service clients

  • Managed approximately 350,000 brand ambassadors through Fancorps communities

  • Personally handled client roster of Shell, Michaels, 7-Eleven, Chili's Grill & Bar, Kodak, Random House Publishing, Music Choice, AT&T Performing Arts Center, Jac Vanek, Hastings and many more

  • Social Media management and content creation for both company and client pages

  • Company content creation for social media industry blogs and presentations

  • Video content creation and YouTube publishing for key clients

  • Collaborated closely with Enterprise clients to customize consumer tasks based on specific word of mouth marketing campaigns

  • Responsible for client support for key licensing clients which included, but not limited to, promotional campaign creation, application tutorials, marketing initiatives and on-site support for project managers

  • Research and pitch up-and-coming social networks/programs to company to gauge possible integration within the Fancorps application

  • Educated clients on importance of word of mouth marketing and how to use the Fancorps application to further amplify the brand’s message

  • Early stage reporting indicates approximately an 8 times ROI and over $450,000 in earned media value for personal client roster

  • Strong relationships with high level management and marketing professionals for globally recognized brands

Universal Music Group

Artist Development Representative

​August 2008 - January 2010

  • Created and implemented marketing campaigns for all country music artists for Universal Distribution for one-third of the country

  • Territory spanned over 20 states in the Midwest and South

  • On-site events in markets with inflated radio airplay and sales

  • Creative marketing strategies to increase sales in set key markets

  • Management of various budget sizes and responsible for creative and innovative marketing campaigns based on those

  • Key artists worked: Taylor Swift, George Strait, Sugarland, Cross Canadian Ragweed, Reba McEntire, Rascal Flatts, Eli Young Band, Jamey Johnson and many more

  • Consistently over-performed by thousands more than expected when presented with sales goal for company selected artists and albums

  • Created, developed and maintained lifestyle marketing database that resulted in over 200 new retail and brand relationships

  • Negotiated over $50,000 of free advertisement during length of employment

  • Honored with the responsibility to handle national advertising and marketing campaigns for Texas-based bands with national recognition

Regional Marketing Coordinator

​February 2007 - August 2008

  • Assumed all office administrative function for over 20 employees

  • Handled all office invoices from acquisition to payment

  • Maintained office necessities and ordering supplies when needed

  • Negotiated with vendors on payment terms to ensure company had ample time for payment processing

  • Handled all account payable paperwork and created a new organization system that was adopted regionally

  • Maintained accurate vacation tracking and entry

  • Created a new and more efficient internship program and responsible for hiring interns each semester

  • Created a new and more efficient internship program that led to the hiring of more qualified interns each semester

  • Negotiated vendor payment terms to allow Universal greater time for payment processing
     

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Marymount Manhattan College

​Studied Musical Theatre

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2002-2003

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Middle Tennessee State University

​Bachelor of Science in Recording Industry Management - Music Business

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Minor in Marketing

 

2003-2006

Education

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